Meet Lisa Fitch
Meet Lisa Fitch
Published April 16, 2026
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Excerpt:
We’re excited to introduce you to the always interesting and insightful Lisa Fitch. We hope you’ll enjoy our conversation with Lisa below.
Lisa, appreciate you joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?
One of the best ways I’ve found to show customers genuine appreciation is through unexpected, personal touches that go beyond the transaction. As the owner of Bootleg Bourbon Balls, I am usually the first to have an interaction with our customers. I once had a repeat customer who had been ordering regularly as gifts for clients. Instead of just fulfilling the order, I included a handwritten note thanking them for trusting us to represent their business, along with a small batch of a new flavor we were testing that wasn’t even on the menu yet.