Canvas Rebel: Meet Lisa Fitch

by lisa fitch November 17, 2022

Can you share a story from your journey that illustrates your resilience?

Published November 17, 2022

Excerpt:

Resilience – The process and outcome of successfully adapting to difficult or challenging life experiences. Over the past 2-1/2 years of the COVID-19 pandemic, many small business owners, myself included, have had to master the fine art of adaptation, pivots and changes in order to stay afloat. Our survival as a small business owner was in large part due to the fact we were able to continue operating digitally. Our store is online. We have never had a storefront (brick and mortar) and all our production occurs from a commercial kitchen, so we were able to continue production without interruption, while bringing in consistent orders, especially during the ‘stay-at-home’ order, when online shopping surged, especially over the holidays. However, shipping became a logistical nightmare, especially for us since our product is perishable and time sensitive. For the first time, we offered free delivery for our customers, for a limited time.

With the ongoing COVID-19 cases, as well as many other factors, we have had to contend with disruption of supply chain issues, ever-increasing costs of goods and making the hard decision to adjust prices, while creating new product offerings. For financial health of the business, critical evaluation all costs and updated price sheets to reflect increasing raw material and paper packaging product price hikes, as well as delivery and fuel surcharges, has been imperative.